Eighteen seconds into EDC's 2015 Vegas trailer, sexy female clowns in hot pink afros pull a bearded man out of his chair and get him dancing. Coulrophobia—fear of clowns—may be a common phenomenon thanks to scary fictional characters like Stephen King's Pennywise and American Horror Story's Twisty, but EDC's clowns have virtually reinvented the archetype. One woman deserves most of the credit. “I wanted to combine my femininity and sex appeal with the idea that clowns were kind of scary and or frumpy,” remembers longtime EDC clown boss Ms Easy. “I thought it'd be shocking to see an attractive female in a costume that's often considered intimidating. I initially conceived it as a performance art piece.”